Philips - Circle of Life
Now this one is straight from the future. The technology that created all the environmental problems for us is now taking a U turn to serve us and make a better living place. This great and innovative thinking has come up from Philips. At the concepts is called: Circle of Life: Circle of Life is a concept for a truly informed and heightened shopping experience, where old products are returned, recycled and re-used, and where new products are assembled on-site and co-created with the customer. Shopping responsibly – a five step activity loop The ‘Circle of Life’ is a closed loop that ends at ‘Ownership’, but starts with ‘Recycling’ – acknowledging that nothing disappears or emerges out of nowhere: everything is the result of transformation. The shopping experience is defined by five steps within the ‘Circle of Life’, where all aspects of a product’s lifecycle involve the customer: 1.‘Recycling’: returning products for dismantling 2.‘Core customization’: co-creating the functional...